Seventy-eight million babies were born from 1946 through 1964. Baby boomers. One in every four Americans is a boomer - the largest population group in U.S. history. This segment was literally born as U.S. census surged after 1945, ignited by spouses and lovers separated by months and years of a world at war. Finally instead of taking life, they were making life. The birthing bubble swelled like a cork in a wine bottle for the next 18 years as young men and women re-assimilated, re-grouped, re-defined themselves. The country was on the move. Ahead, a technological treasure trove of innovation, invention, and heretofore unrealized heights of the American Dream.

This baby boomer, Version 2.0 in a group of three McMillan sons, remembers growing up with black and white television. Each week would find us basking in low radiation and high-entertainment via TV’s Ed Sullivan Show. From Zippy, the Rollerskating Chimp to ballet; from the amazing plate-spinner to the audience-shocking, Elvis Presley---there was no doubt, Ed Sullivan was the king of variety. The budding boomer generation thrived on this variety, the new, and the interesting.

Variety mushroomed as electronics, appliances, auto, and air transportation saw fantastic technological leaps, spawning real-life rocket science. “To the moon--Alice!” all of a sudden took on a new sense of...achievability. Boomers were immersed in discovery and adventure and today they often buck age-old notions, particularly of retirement. Tradition called for quiet, even sedentary, winding-down after a long productive life of craft or employ, but boomers decided this was not for them. These guys and gals had moved too fast to stop, or even slow down.

Healthcare advances, pay revolutions, and retirement planning energizes the boomer psyche. There's much yet to do and these people can do it. The fifty-plus age group is the fastest growing population segment in this country, and the most affluent consumer group in existence accounting for over 40% of total consumer demand. This remarkable group accounts for over 80% of all money in savings accounts, owns 79% of this country's financial assets, 62% of all large Wall Street investment accounts, and is tech-savvy enough for 78% of Boomers to have made online purchases. They thirst for the new and better, planning forward more than perhaps any previous generation. Beaver Cleaver might have quipped, "Who'd a thunk it?"

The adventurous boomer gene throws sparks, illuminating a path leading OVER the horizon--and thousands annually are choosing motorcycling to get them there. Since 1995, U.S. motorcycle registrations have increased from 3.8 million to nearly 6 million at the end of 2004. Baby Boomers are literally on motorcycling's driver's seat. It’s fun, rejuvenating, and a dream fulfilled for many. But a dream, still unrealized for some.